The Models section in AI Studio lets you create, save, and reuse custom AI models for your generations. Instead of picking from the standard library every time, you can build a model that matches your brand's look — specific age, ethnicity, body type, hair, and expression — and use it across all your creations.
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The Models Page
Go to Models under Presets in the left sidebar. The page is organised into:
Recent Workflows — your latest model creation jobs, showing status (Completed or in progress) and thumbnail previews
Custom — models you've created yourself
Standard — the default library of 95+ models provided by Whatmore
Archived — models you've archived to keep your library clean
Each custom model card shows a preview and a "Use for creation →" link to jump straight into a generation with that model.
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Two Ways to Create a Model
Create from Scratch
Build a model by describing exactly what you want — with or without a reference image.
Click + Create from Scratch
Optionally upload a reference image (paste a URL or upload a PNG/JPG up to 10MB) — this gives the AI a visual starting point
Configure the Specifications (all optional — the more you define, the more precise the result):
Specification | Options |
Gender | Female, Male, Boys, Girls |
Age | Slider from 3 to 60 years |
Body Type | Slim, Athletic, Average, Curvy, Plus Size |
Skin Tone | Fair, Light, Medium, Tan, Brown, Dark |
Ethnicity | Caucasian, Indian, South Asian, East Asian, Southeast Asian, African, Latino, Middle Eastern |
Hair Texture | Straight, Wavy, Curly, Coily |
Hair Color | Black, Brown, Blonde, Auburn, Red, Gray, White |
Hair Length | Short, Medium, Long, Updo |
Expression | Natural, Smiling, Confident, Serious, Playful |
You can switch between Presets (pick from pre-defined chips) and Custom (type your own values) for each specification. Every field also has a + button to add custom entries beyond the defaults.
Expand Additional Info to add any extra notes — e.g., "freckles on cheeks", "subtle makeup", or "angular jawline"
Choose your AI model and resolution, then click Create
AI Studio generates multiple variations. Pick the one that best matches your vision.
<!-- 📸 SCREENSHOT: "Create model from scratch" form showing the reference image upload area at the top, and the Specifications section with Gender, Age, Body Type, Skin Tone, Ethnicity, Hair Texture, Hair Color, Hair Length, and Expression options -->
Upload References
If you already have photos of a model you want to replicate — for example, a brand ambassador or a model from a previous shoot — you can upload reference images directly.
Click Upload References
Upload one or more reference images
AI Studio analyses the references and creates a model preset that matches
This is the fastest way to get a consistent model if you already have visual references to work from.
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Refining Your Model
After generating a model, you can refine it using the same editing chat interface used for image editing. The model creation screen includes:
Version tracking — each refinement creates a new version (v1, v2, v3...) so you can compare and go back to any previous version.
Iterative chat edits — type instructions to refine the model:
"@model remove face / forehead hair"
"@model reduce the light and reflection on the face"
"@model reduce the shine on the face"
Each instruction generates new variations. The AI responds with multiple options — for example, a matte finish, softened reflections, lower exposure, or complete glare removal — so you can pick the look that works best.
Explore ↔ Precise slider — controls how much creative freedom the AI takes. Slide toward Explore for more variation between outputs, or toward Precise for tighter results that closely follow your instruction.
Quick suggestion chips — the chat offers contextual shortcuts like "Fix the model face", "Improve skin texture", and "Fix hands" for common refinements.
<!-- 📸 SCREENSHOT: Model refinement chat showing iterative edits (removing accessories, fixing hair, reducing shine), the Explore/Precise slider, suggestion chips, and the Versions panel on the right showing v1 through v5 -->
Using a Custom Model in Creations
Once your model is saved, you can use it anywhere in AI Studio:
Create from Scratch — in the Model selection step, click "Use your models" to pick from your custom library
Guidelines — when creating a Guideline, select your custom model in the Model References section under "Use your models"
Models page — click "Use for creation →" on any model card to jump directly into a generation
Custom models work exactly like standard library models — they appear in the same selection flow and support all the same output types.
Managing Your Models
Archiving: If a model is no longer needed for current work, switch to the
Archived tab or archive it from the model card. Archived models are hidden from the main library but not deleted — you can restore them anytime.
Recent Workflows: The top of the Models page shows your recent model creation jobs. Click on any workflow to revisit the generation, pick a different variation, or continue refining.
Tips for Creating Effective Models
Start with a reference image when possible. A single clear reference photo gives the AI much more to work with than specifications alone. Use a well-lit headshot or portrait with a neutral background for best results.
Be specific with specifications. The more fields you fill in, the closer the output will match your intent. Leaving everything blank gives the AI maximum creative freedom, which can be useful for exploration but less predictable for brand consistency.
Refine iteratively. Don't try to get the perfect model in one shot. Generate a first version, then use the chat to make targeted refinements — fix the skin texture, adjust the expression, clean up the hair. Each version builds on the last.
Create one model per brand persona. If your brand uses multiple model archetypes (e.g., one for athleisure, one for formal wear), create separate model presets for each. This keeps your generations consistent within each product line.