AI Studio is Whatmore's AI-powered image and video generation platform built specifically for fashion and apparel brands. It lets you create professional on-model photos, product videos, banners, and campaign assets — directly from a product image, with no photoshoot required.
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What AI Studio Does
Traditional product photography is expensive, slow, and logistically complex — you need models, studios, photographers, and post-production.
AI Studio replaces that workflow with an AI generation pipeline that turns a flat-lay or product-only image into a polished, on-model visual in under two minutes.
You upload a product image (or paste a product URL), choose a model, select a style, and generate. The output is a ready-to-use image — for your product detail page, Instagram, a campaign banner, or a lookbook.
What You Can Create
AI Studio supports several creation types, accessible from the Home screen:
Creation Type | What it produces |
On-Model Images | Product worn by an AI model, in a pose and setting of your choice |
Product Videos | Short looping videos of your product on a model |
Banners & Campaign Creatives | Composed marketing visuals with background and text layout |
Ghost Mannequin | Invisible-mannequin-style product shots for catalogue use |
Hanger Rack | Product presented on a standard hanger, clean studio background |
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Two Ways to Create
Every creation in AI Studio starts with one of two flows:
Create from Scratch
Full control, step by step. You choose your product, model, pose, background, AI model, and resolution manually. Best when you're exploring a new style, creating a one-off asset, or building your first Guideline.
Create from a Guideline
One-click generation using a saved template. A Guideline stores your preferred model, pose, background, and settings — so generation is reduced to a single product upload. Best for bulk creation and keeping images consistent across a product range.
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Tip: Start with Create from Scratch to find a look you like, then save it as a Guideline to scale that look across your catalogue.
Key Features
95+ AI Models
A diverse library of models across ethnicities, age ranges, and body types. You can also create and save custom models for a consistent brand face.
Auto-Style
AI Studio automatically picks the background, accessories, and overall aesthetic to match your product. Turn it off for full manual control.
Guidelines
Reusable creation templates that lock in your preferred settings. Create once, generate at scale with a single click.
My Styles & Collections
A product library where you save products, styles, and collections. Organise your assets and reuse them across multiple shoots without re-uploading.
Text Edit & Visual Edit
Post-generation editing tools. Use Text Edit to refine details with a prompt, or Visual Edit to make targeted changes to specific areas of an image.
Thinking Mode
An enhanced generation mode that analyses your product more deeply before generating — useful for complex garments, unusual silhouettes, or when standard generation hasn't produced the result you need.
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Who AI Studio Is For
AI Studio is designed for fashion and apparel brands — from independent labels and D2C startups to multi-brand retailers running high-volume catalogues. It's especially useful for:
Brands launching new collections who need catalogue imagery fast
eCommerce teams who need consistent PDP visuals across hundreds of SKUs
Social media managers who need a constant supply of on-brand content
Designers and merchandisers who want to visualise products on a model before production
Credits and Plans
AI Studio runs on a credit system. Each image or video you generate costs credits.
Free plan — 5 credits/month, access to core features
Pro plan — 40 credits/month, full feature access
Most standard-resolution images cost 10 credits each. Credits are consumed at the point of generation. For a full breakdown, see How credits work.
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Getting Started
The fastest way to understand AI Studio is to try it. Here's the recommended path:
Read Your First Creation: A Quick Start Guide to walk through a full generation end to end
Explore the model library and find a model that fits your brand
Generate a test image using Create from Scratch with Auto-Style on
Once you have a look you like, save it as a Guideline for future use