Engagement analytics breaks down performance video by video, showing metrics like video clicks, video orders and interactions for each individual asset. This is useful because it helps you clearly identify which videos are actually driving engagement and purchases, so you can double down on high-performing content, fix or replace underperforming videos.
1. You can switch between all videos or filter by placement—PDP, homepage, collections, or pages.
2. The different metrics are:
Video Clicks | Video Orders | Interactions |
Total number of video clicks on the particular video | Total order amount that comes through a particular video | Total order interactions that come through the particular video. These include:
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3. Click on "Download Report" to download a detailed CSV report on the same.