Video Impact Analytics
This helps you compare how your product pages perform with and without Whatmore's shoppable videos.
- Conversion Rate: The conversion rate is the percentage of customers who purchased a product compared to the total number of visitors. It is calculated as:
CvR = (number of customers who purchased the product / total number of sessions) * 100
This metric is essential for understanding the effectiveness of your marketing efforts and the impact of our tools on your sales.
- Engagement Time: Engagement time measures the average time shoppers spend on a product page per session. By comparing products with videos to those without, this metric highlights how video content keeps users engaged for longer and encourages deeper interaction.
- Total sales from Videos: Represents the revenue generated from shoppers who purchased a product after viewing its video. This helps quantify the direct impact of video content on purchase decisions and overall revenue.
Note: These metrics consider only product page sessions, which are those where the shopper has landed on the product pages.
Widget Analytics
Video Product Sales: Sales generated when a shopper watches a video and purchases the same tagged product. This helps measure how effectively videos drive direct product sales.
Video Clicks: Measures the total clicks on videos, indicating how engaging and clickable the video content is.
Total Watch Time: Represents the total watch duration across all videos, helping identify how engaging and impactful your video content is.
Video Session Sales: Sales generated when a shopper watches any video and completes a purchase during the same session. Unlike Video Product Sales, this includes any purchases in the session, not just the product tagged in the video.
💡 Pro Tip: Click on any of the analytics above to view its trend below.
Video Product Sales by widget: Shows video product sales segmented by widget, helping identify which widgets drive the most tagged-product revenue.
Video Product Sales by landing page: Breaks down video product sales by landing page—such as homepage, product detail pages, and collection pages—showing where tagged-product purchases are being driven.
Sessions by Device: Segments sessions by device type to help understand device-level behaviour and optimise the video experience across screens.