Building a Scalable Video Library
To kickstart your video strategy, it's important to focus on both speed and scale.
Content Sources
Auto-sync the last 90 days of Instagram or TikTok videos, which instantly brings proven social content onto the website.
Wherever possible, complement this with brand and team-produced videos for a more professional finish..
Content Goal
Ensure 100+ videos are live across the website.
This volume allows consistent video presence across PDPs, homepage, collections, and a dedicated video landing page, maximising impact at every shopper touchpoint.
Strategic Video Placements Across the Funnel
Product Pages (PDP)
Placement
Videos can be placed right above the “Add to Cart” section, where purchase intent is highest.
Content Approach
Multiple videos per product, including:
Styling and usage tips
Customer testimonials and UGC
Close-up product and material shots
Outcome
Videos help answer last-mile questions visually
Increase add-to-cart actions while reducing bounce by reinforcing product confidence
🔗 Click to see how you can customise your own PDP, using video widgets that drive conversions and boost engagement!
Homepage
Interactive Video Carousel
To maintain engagement as users scroll, an interactive video carousel can be added on the homepage.
Why This Works
The Instagram-Reels-like experience feel instantly familiar
Users naturally continue scrolling through multiple videos
Improve product discovery while showcasing UGC that built trust early in the journey
🔗 Click to see how you can customise your own Homepage, using video widgets that drive conversions and boost engagement!
Collection Page
For key collection pages like Bestsellers and New Arrivals, you can embed videos strategically.
Placement Strategy
Videos can be placed either:
At the top of the collection page to drive discovery, or
After 1–2 scrolls to re-engage users mid-browse
Impact
Break the monotony of static product grids
Encourage deeper exploration and longer browsing sessions
🔗 Click to see how you can customise your own collection page, using video widgets that drive conversions and boost engagement!
“Shop by Video” Page
A dedicated “Shop by Video” page can be launched, accessible via a navbar CTA.
How It Can Be Used
Drive traffic from ads directly to this page
Create a focused discovery experience for high-intent users
Result
Better alignment between ad creative and landing experience
Improved ROAS by converting already-engaged shoppers
🔗 Click to see how you can customise your own Shop-by-Video page, using video widgets that drive conversions and boost engagement!
Customizations
To keep the experience consistent with your identity, videos can be customised with:
WhatsApp CTA
Helps with quick customer support and queries
Brand fonts and colors
Use your brand fonts and colors to personalize your videos and keep them aligned with your overall brand aesthetic.
Like and share button
Like and share buttons encourage engagement while adding social proof to your content.
Remarketing
The journey doesn't stop at on-site engagement, you can use video interactions to fuel smarter paid campaigns.
High-Intent Audience Creation
Video click and interaction events pushed to Meta via pixel tracking
Retargeting campaigns run specifically for users who engaged with videos
Scaling With Lookalikes
Purchase events from video-engaged users are used to create lookalike audiences
This helps expand reach while maintaining strong ROAS
