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Create Custom Meta Events with Whatmore Advanced Retargeting

Use this guide to create highly accurate custom events on Meta using Whatmore Advanced Retargeting.

Sidhartha Menon avatar
Written by Sidhartha Menon
Updated this week

To access the "Advanced Retargeting" section, head to the "Marketing" tab in the sidebar and select "Advanced Retargeting". Advanced retargeting enables you to create events in two ways:

  1. Creating Custom Events From Scratch

  2. Creating Custom Events Via Collections

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Creating Custom Events From Scratch

Step 1 - Choose Your Video Source

You can choose to create a custom event from a select set of videos (or) directly from your Collection Videos. To create an audience, click on "Create From Scratch"

Step 2 - Select Your Videos

Add a template name, this will serve as the event name that will get pushed to your Meta Event Manager.

Once done, select the videos who's events you would like to track separately.

Step 3 - Choose The User Actions To Track

Here, you have the option to choose one or combine multiple user actions to generate one custom event. This is where the power of Whatmore Advanced Retargeting comes into play!

Each event chosen creates a custom event for that collection.

Click on "Create" for the custom event to get pushed to your Meta Events Manager

Step 4 - Verify Your Event & Create Your Audience

Once the event gets created, give it a few minutes to get pushed into your Meta Events Manager. Here's a guide to verify your events on Meta and start using them for your audiences: https://help.whatmore.ai/en/articles/9942801-whatmore-meta-pixel-setup

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Creating Custom Events Via Collections

You can also create custom events by choosing your collection page videos. These allow you to quickly add collections & let whatmore sync new videos added to collection pages as well.

Step 1 - Select A Collection Page

Whatmore will automatically pull all your collections to the Advanced Retargeting Section. Here, click on "Create Audience" to create a custom event for that specific collection

Step 2 - Choose The User Actions To Track

Once again, you have the option to choose one or combine multiple user actions to generate your collection page custom event.

Click on "Create" for the custom event to get pushed to your Meta Events Manager. Each event chosen creates a custom event for that collection.

Step 3 - Verify Your Events & Create Your Audience

Once the event gets created, give it a few minutes to get pushed into your Meta Events Manager. Here's a guide to verify your events on Meta and start using them for your audiences: https://help.whatmore.ai/en/articles/9942801-whatmore-meta-pixel-setup

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