Follow the steps below to turn on the Whatmore Meta pixel events, confirm them in Meta Events Manager, and build custom audiences from them in Ads Manager.
Step 1: Turn on the Whatmore pixel events
In the Whatmore dashboard go to Marketing → Meta Marketing → Smart Retargeting. Each card is one custom event that Whatmore sends to your Meta pixel. Switch on the events your marketing team wants to use and click Save.
Video click events —
whatmore_video_click_event: someone opened or played a product videoVideo ATC events —
whatmore_video_atc_event: add-to-cart from inside a videoVideo like events —
whatmore_video_like_event: video likedVideo share events —
whatmore_video_share_event: video sharedVideo product-tile click events —
whatmore_product_tile_click_event: product tile inside the video clickedVideo watch-time event —
whatmore_video_watch_event: watch time / completed views
Within 3–5 minutes the events start reaching your Meta pixel. An event only shows up in Meta after it has fired at least once, so play, like or share a video on your store to trigger the ones you turned on.
Step 2: Confirm the Whatmore events in Events Manager
Meta treats the Whatmore events as custom events. You can’t use them for custom audiences, custom conversions or campaigns until you confirm them once.
1. Click Go to Events Manager on the Smart Retargeting page, or open Meta Events Manager → Datasets. Make sure the business portfolio that owns your pixel is selected at the top right, then select the pixel and open the Settings tab.
2. Scroll to Data controls. Under Manage event blocking click Review.
3. The first time, Meta asks you to accept its Business Tools terms. Click I acknowledge.
4. The Event statuses window opens on Action required. The Whatmore events are listed with the status Confirm or block. Tick a whatmore_ event and click Next.
5. In Event details, under What you can do, select Confirm the custom event and click Confirm. The event moves to the Confirmed tab.
Repeat steps 4–5 for each Whatmore event in the list. If an event you turned on isn’t listed yet, trigger it on your store and check back later.
Once confirmed, give the events 7–10 days to collect data so Meta can build a usable audience size.
Step 3: Create a custom audience
1. In Ads Manager open Audiences (All tools → Audiences) and click Create a Custom Audience. In the standard audience view this is Create audience → Custom audience.
2. Under Your sources select Website and click Next.
3. Choose the pixel connected to your store. Open the events dropdown (it defaults to “All website visitors”), scroll to From your events and pick the Whatmore event you want, for example whatmore_video_atc_event. Set the retention window (up to 180 days), name the audience and click Create audience.
And there you go — you’re ready to use the Whatmore Meta pixel events to run retargeting campaigns for your store. For recommended audiences, campaign settings and lookalikes, see Smart Retargeting.