Step 1: Toggle Whatmore Pixel Events
In the dashboard, navigate to the “Analytics Tab” and click on “Meta Pixel”
Head to the “Settings” tab above. Select the pixel events that could be relevant for your digital marketing team to leverage & click “Submit”
In 3-5 minutes, the events will be pushed to your Facebook Ads Events Manager
Step 2: View Whatmore Pixels in Event Manager
To leverage the whatmore pixel events for custom audiences, they must first be verified manually in the Facebook Ads Events Manager
Click on the Active Pixel Name:
In the Pixel Menu, you will see the pixel names under “Events”
Here’s a view of all the events that you will see:
Step 3: Verify Pixel Events
Verify the whatmore pixels by following the steps in the screenshots below:
Hover on the alert button and click on the “Review” button
2. Click on “I acknowledge”
3. Select “Confirm the custom event” and click on “Confirm”
Step 4: Create Custom Audience
Once the verification is done, the Whatmore Meta Pixel Events will be available in your audiences to create “Custom Audiences. To do that, head over to the “Audiences” section in your Ads Manager
Click on “Create Audience” and select “Custom Audience”
2. Select “Website” as the custom audience source
3. Select the desired “Whatmore Meta Pixel Event” under the events tab and configure the custom audience based on your current digital marketing strategy. Once done, click on “Create Audience”
And there you go, you’re now ready to leverage the Whatmore Meta Pixel events to run retargeting campaigns for your store.