Shoppable videos are a type of interactive video content that allows customers to directly purchase products or services featured within the video. These videos typically contain clickable links that viewers can interact with while watching the video.

When a viewer clicks on a product or service showcased in the video, they can directly add it to their cart, share the product, or like the product. This allows customers to view the product as it is, hence improving trust and increasing customer engagement.

Whatmore's video shopping tool lets you integrate carousels, stories, video banners, floating video cards, and grids on your e-commerce site.