Whatmore provides you with metrics which help you track the ROI and improvement in engagement and customer conversion using our tools, among these engagement rate is a handy metric.
engagement rate is basically a percentage of the number of likes & shares of the product to the number of engaged sessions of the product.
engagement rate = (number of likes or shares of product/ total number of engaged sessions of product) * 100
This metric is essential for understanding the effectiveness of your marketing efforts and the impact of our tools on your sales.