Skip to main content
All CollectionsTracking and Analytics
How is Engagement Rate calculated?
How is Engagement Rate calculated?
Prabhu Sahoo avatar
Written by Prabhu Sahoo
Updated over 10 months ago

Whatmore provides you with metrics which help you track the ROI and improvement in engagement and customer conversion using our tools, among these engagement rate is a handy metric.

engagement rate is basically a percentage of the number of likes & shares of the product to the number of engaged sessions of the product.

engagement rate = (number of likes or shares of product/ total number of engaged sessions of product) * 100

This metric is essential for understanding the effectiveness of your marketing efforts and the impact of our tools on your sales.

Did this answer your question?