Whatmore provides you with metrics which help you track the ROI and improvement in engagement and customer conversion using our tools, among these conversion rate is a handy metric.

The conversion rate is the percentage of customers who purchased a product compared to the total number of visitors. It is calculated as:

conversion rate = (number of customers who purchased the product / total number of sessions) * 100

This metric is essential for understanding the effectiveness of your marketing efforts and the impact of our tools on your sales.