Email Campaigns is your hub for syncing Whatmore videos into your marketing email tool. Connect once and every product video tagged in Whatmore flows automatically into your email templates — browse abandonment, cart abandonment, post-purchase, newsletters, and more. Today it works with Klaviyo, with Omnisend and other platforms rolling out next
What it does
Sends every tagged video to your email tool's product catalog within seconds.
Provides verified Liquid snippets that work in any email template — drag-and-drop or HTML block.
Resolves the right video per recipient automatically — Recipient A who viewed product P1 sees P1's video; Recipient B who abandoned P2 sees P2's.
Lets you control which products send videos via a per-product toggle.
Lists every connected email channel in one place.
Why use it
Email is one of the highest-intent moments in your funnel. Replacing a static product photo with an autoplaying video of the actual product the recipient cared about consistently lifts engagement and conversion. Whatmore brings your existing video library into that surface with zero theme work.
Get there
In your Whatmore dashboard, go to Channels → Email Campaigns.
The landing page shows every email channel you've connected, plus a unified products table below.
Connect Klaviyo
1.Click the Klaviyo card on the Email Campaigns page. This opens the dedicated Klaviyo setup.
2. Click Connect and paste your Klaviyo API Private Key. Set these scopes when creating it (Klaviyo: Account → Settings → API keys → Create Private API Key → Custom scopes):
- Catalogs: Read & Write — required for video sync.
- Flows, Metrics, Events, Campaigns: Read — lets Whatmore list your flows and generate a snippet tailored to each one.
3. We validate the key instantly. Once connected, every Whatmore-tagged video appears in your Klaviyo catalog within seconds.
> Already connected with an older key? Klaviyo keys can't gain scopes after creation. Create a new key with the scopes above and paste it via Update key on the Klaviyo page to unlock the flow picker.
Generate a snippet for your own flow
You don't have to start from our templates. Under Your flows & campaigns on the Klaviyo page:
1. Open the dropdown — it lists every flow in your Klaviyo account (with its trigger event and live/draft status) plus your email campaigns. Type to search.
2. Pick the flow you want video in and click Get snippet. Whatmore reads the flow's trigger and builds the right snippet automatically:
- Product triggers (Viewed Product, Added to Cart, Back in Stock, price drop, low inventory) — each recipient sees videos of that product.
- Cart, checkout & order triggers (Started Checkout, Placed Order, and similar) — one video per product in the recipient's cart, arranged in a layout you choose.
- Campaigns and date/list-triggered flows — a pinned hero product you pick, the same for every recipient.
3. A note under the dropdown tells you how confident the match is:
- ✓ Detected from a real event in your account — field names were read from your actual data. Paste and go.
- ✓ Per Klaviyo's docs for this trigger — fixed by Klaviyo. Paste and go.
- ⚠ Using standard field names — the flow has no recent events to check against. Preview against a real profile before going live.
4. Copy the snippet, then in Klaviyo's email editor drop in an HTML block and paste it.
Add the video to your email template
Once connected, paste a Whatmore snippet anywhere in your Klaviyo email.
1. On the Klaviyo page, click Get snippet.
2. Choose a flavor:
Top video — the highest-ranked Whatmore video for the recipient's product.
All videos — every tagged video as a horizontal strip.
Specific number — exactly N videos.
3. Copy the snippet.
4. In Klaviyo's email editor, drop in an HTML block and paste the snippet.
5. Preview & test in Klaviyo to confirm the right video resolves for your test recipient.
The same snippet works across browse abandonment, cart abandonment, and post-purchase flows.
Manage products across email channels
The Products table below the channel cards shows every product in your store with one column per connected email channel.
1. For any product, flip a channel's switch off to stop sending that product's video to that channel. Flip it back on to resume.
2. Status badges (Live, Syncing, Failed) show the current state per channel.
3. Select multiple products and use the Hide on [channel] / Unhide on [channel] bulk buttons.
Disconnect
To remove all Whatmore videos from your Klaviyo catalog:
1. Open the Klaviyo channel page.
2. Click Disconnect.
3. Confirm — the dialog shows how many catalog items will be cleaned up.
Future emails will no longer include Whatmore videos for this brand.
Tips
Only paid Klaviyo plans expose the Catalogs feature we sync into. Free plans can connect but the catalog won't populate.
The same snippet handles browse abandonment, cart abandonment, post-purchase, AND any custom flow that references `event.ProductID`.
If you tag a new video on a product, your next email send picks it up automatically. No manual refresh required.
Outlook for Windows shows only the first frame of animated GIFs — not a Whatmore limitation, but worth knowing if your audience uses it heavily.
FAQ
Does this work for newsletters too? Yes, anywhere `event.ProductID` is available — including campaigns where you target by product viewed.
What if a product has no tagged video? The snippet renders nothing for that product. No broken image icons.
Will theklaviyo_add_snippet.mp4 video re-resolve at send time? Yes — every send pulls the latest Whatmore-tagged video for the product at that moment.
Need help?
Open the chat in the bottom right.